Beauty Industry

Avon Signs Avatar Star

Zoe Saldana joins the company's premier fragrance portfolio

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By: Jamie Matusow

Editor-in-Chief

Zoe Saldana, who appears as Neytiri in the highly successful sci-fi thriller Avatar, and who is one of Hollywood’s most in-demand young actresses, has taken on a new role as an Avon ambassador. Avon Products, Inc.has announced it has signed the actress to be the exclusive spokeswoman for the brand’s new fragrance, Eternal Magic, debuting April 2010. According to the cosmetic company, the beautiful, intelligent and talented actress is the perfect fit for Avon’s latest scent—a fragrance embodying timeless grace, beauty and elegance. In addition to supporting Eternal Magic, Saldana will also be featured in the company’s brochure as a face of Avon’s color cosmetics category in the coming months.

Eternal Magic is described as an unforgettable fragrance that leaves an indelible impression, and creates everlasting memories with a fragrance signature that lingers in the air. The artfully crafted fragrance takes inspiration from the rare Princess Monaco Rose. The fragrance will launch in the U.S. in April 2010 and will be available exclusively through Avon representatives worldwide.

Zoe Saldana is the most recent partner to join the company’s premier fragrance portfolio. Avon’s other partners include Reese Witherspoon, Salma Hayek, Courteney Cox, Fergie, Patrick Dempsey, Derek Jeter, U by Ungaro, Eon Productions for Bond Girl 007 and Christian Lacroix.

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